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In what may be a sign of things to come, the adhesive brand Gorilla Glue Co. has reached a settlement with the Las Vegas-based cannabis company behind Gorilla Glue #4 (as well as #1 and #5).
The Gorilla Glue Co. filed a trademark infringement suit against GG Strains back in March of this year. The glue company said that the cannabis company was infringing and diluting its “famous, valuable brand.”
The settlement comes after months of negotiations.
According to The Cannabist, under the agreement GG Strains will have to transition away from the Gorilla Glue name, imagery and any other similarities to Gorilla Glue Co.’s trademarks by September 19, 2018. The cannabis company will also shut down gorillaglue4.com and transfer the domain to Gorilla Glue Co. by January 1, 2020.
The marijuana company’s website says the strain names will change as follows:
- Gorilla Glue 4 is now GG4 and or Original Glue
- Gorilla Glue 5 is now GG5 and or New Glue
- Gorilla Glue 1 is now GG1 and or Sister Glue
- LVPK x GG4/Purple Glue & Gluchee remain the same
Don Peabody, the grower behind the sticky strain, was trimming his harvest when his phone rang. After the call, Peabody went to hang up the phone, but it was stuck to his hand. It reminded him of the super-strong adhesive, so he dubbed the strain Gorilla Glue.
Cannabis has a tradition of naming strains after things or people in pop culture. There’s Skywalker OG, Girl Scout Cookies, Bruce Banner, and Charlotte’s Web, just to name a few.
Before widespread legalization, cannabis breeders and growers didn’t need to worry about things like trademark infringement. But with more social acceptance also comes with more scrutiny, and as the market grows, more companies will want to protect their names.
The dispute and rebranding effort is estimated to cost the cannabis firm $250,000.
Ross Johnson, one of the founders of GG Strains, said about the settlement, “We’re going to survive; we’re going to overcome it. Is it a setback? Most definitely it is a setback. But it’s all behind us now, and it’s allowing us to move forward.”
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