Getting High at Mile High: O.PenVape Seeks Naming Rights for Denver Bronco’s Home Stadium

mile.high.stadium.memeO.penVape announced May 19th that they have “submitted a proposal to partner with the Metropolitan Football Stadium District, home of the Denver Broncos, to sponsor Denver’s landmark stadium.” The Colorado-based company manufactures marijuana vaporizer devices, cannabis oil extracts, and other marijuana-related products.

Currently, the stadium is known as Sports Authority Field at Mile High, but news of the company filing for bankruptcy and closing stores across the country has led to speculation of a name change. Sports Authority must pay $3.6 million by August first to retain naming rights.

In the proposal sent to the NFL, O.PenVape “envisions the stadium sponsorship as a platform to promote its non-psychoactive cannabidiol (CBD) wellness products,” adding that “the proposal from O.penVAPE states that the company has the financial means to assume the obligations of the current naming agreement, which may cost more than $6 million annually, in a deal expected to last until 2021.”

“We’re a rapidly growing global business, and we see the opportunity to align two iconic winning Colorado brands to reflect our state’s pioneering spirit and heritage,” notes O.penVAPE chief operating officer Jeremy Heidl in a statement. “Our company produces much more than innovative vape pens, and we intend to drive awareness around the use of CBD products as an alternative treatment for pain and other medical conditions, an issue specifically relevant to the NFL.”

Marijuana is a banned substance for NFL players, with a current threshold for a violation of 35 nanograms per milliliter of urine. The submitted proposal cites Lance Johnstone, once a defensive end for the Oakland Raiders and the Minnesota Vikings, who has come out in favor of marijuana for pain relief.

“The NFL has the opportunity to be a leader in the sports industry to address pain management,” Johnstone is quoted as saying. “I believe many active and retired players would appreciate working with O.penVAPE to support scientific research, dispel the stigmas of using cannabis, and provide safer treatment alternatives to league players.”

O.PenVape may have some competition–Denver-based marijuana dispensary Native Roots has recently expressed interest in naming rights for the stadium.

 

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